Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
75-square-meter wine store
At the entrance of the wine store, this reception desk features a black and white contrasting metal vertical bar frame as the main body. On the glass panel inlaid on the front, the brand’s signature two Scottish Terrier patterns are presented with high precision. The words “Black&White Made for Sharing” are printed by silk-screen technology and have a rich texture under the light. The glass is made of 8mm thick ultra-white glass, and the metal frame is a two-color spray coating of matte black and pearl white, which not only ensures the structural strength but also enhances the brand’s visual symbol through the contrast of materials.
Brand presentation: The silk-screen printing precision of the dog pattern and brand slogan reaches 300dpi, which is clear and sharp even when viewed up close. It can attract customers’ attention from 5 meters away at the entrance and instantly establish brand recognition.
Functional compatibility: The countertop depth is 60cm and the height is 1.1m, which conforms to ergonomics. It enables staff to maintain a comfortable posture when operating and customers to consult. The bottom is equipped with storage space for brand brochures and cash register equipment.
Spatial connection: Located on the inner side of the entrance, it forms a 1.5-meter-wide passage with the display area at the back. This passage neither hinders the flow of people nor naturally demarcates the functional boundaries between reception and display, making the store layout logical and clear.
Green wine bottle-shaped shelves
With a black, white and grey brick-textured wall as the background, and paired with a vintage tungsten filament chandelier , a retro and exquisite atmosphere is created. The built-in wall cabinet features a matte black frame, with a total of 5 layers, each layer being 25cm deep, allowing for the neat display of the brand’s full range of wines. The green wine bottle-shaped shelf beside is 2.2 meters high and 0.8 meters wide. The proportion of the bottle body strictly replicates the brand’s wine bottles. The four layers of partitions inside can be adjusted. The black and white dog pattern at the bottom is hollowed-out and carved, creating a visual response with the reception desk.
- Visual focus: The green wine bottle shelves have a strong color impact in the black, white and gray tone, becoming the visual anchor point of this area and guiding customers naturally to the brand wine display area.
- Display efficiency: Each layer of the built-in wall cabinet can accommodate 12 standard bottles of wine, with a total of 60 bottles displayed on 5 layers. The interior of the green shelves can categorically display limited editions and main promoted items, meeting the display needs of multiple SKUs.
- Details: The brick-patterned wall adopts 3D printed textures, providing a realistic touch. The chandelier is made of brass metal parts, which perfectly match the brand’s retro style and showcase quality in the details.
Ocean style display
“MADE BY THE SEA” This area uses light blue imitation sea water walls as the base to create a full-scene display. The giant Talisker wine bottle model on the left is 2.5 meters tall. The bottle body is affixed with the brand wine label, and the bottom is placed on a 1-meter-diameter hemp rope woven base. The middle ship-shaped trolley display stand is made of solid wood, with a hull length of 1.2 meters. It is equipped with built-in layered partitions and can display limited edition wine varieties. The adjacent woven circular exhibition stand is complemented by life buoy decorations and wooden fences , recreating the scene of wine-making by the seaside.
- Talisker’s display idea
From giant wine bottles to boat-shaped trolleys and wooden fences, each element corresponds to Talisker’s story of Marine brewing. During the exhibition visit, customers can directly understand the brand’s core value of “Ocean nurturing flavor”.The boat-shaped trolley can move along the preset path and serve as a mobile display stand during the tasting event.
The woven exhibition stand can display tasting cups and promotional materials, achieving a combination of display and experience.The combination of materials such as hemp rope, solid wood and aged metal simulates the rough texture of the seaside, allowing the scene to convey the regional characteristics of the brand both visually and tactilely.
Theme wall cabinets and neon lights
The immersive brand space is created in the exclusive yellow of Johnnie Walker. The entire wall is covered with silhouettes of brand gentlemen creating a strong brand symbol impact. The multi-layered wall cabinet has a total of 6 layers. The bottom layer is 35cm high, and each layer above it decreases by 5cm, precisely adapting to wines of different specifications.
The neon installation at the top, “HERE’S TO GREAT TASTE”, features flexible light strips with a diameter of 1.5 meters. Once illuminated, it brings vitality to the area. The arc-shaped interactive table below is made of matte yellow artificial stone with a surface diameter of 0.8 meters, making it convenient for customers to stop and appreciate.
- Brand Immersion: The highly saturated yellow walls and the dense silhouettes of gentlemen create a visual space exclusive to Johnnie Walker. Customers can perceive the brand’s classic and vitality as soon as they enter this area.
- Display logic: The wall cabinet design is stratified by wine specifications, allowing customers to quickly locate according to their needs (such as finding large bottles at the bottom and small bottles at the top), thereby enhancing the efficiency of selection.
- Interactive experience: The neon installation supports brightness adjustment and becomes the “visual landmark” of the store when lit up at night. The height (0.9m) and width (0.8m) of the arc-shaped interactive table are suitable for single or double people to appreciate at the same time, increasing the customer’s stay time.
Macaron rainbow-colored patchwork wall
The macaron rainbow-colored Mosaic walls break the traditional style of alcohol stores. The left bottle-shaped embedded display compartment can prominently display the limited edition small wine version. The cube shelf beside it is composed of three cubes of different colors, each with a side length of 0.5 meters. It has three layers of partitions inside, enabling the dense display of small-sized wines from multiple brands. The “HIPSTER” themed display wall on the right is made of matte white panels. The colorful wine display compartments are divided by color, precisely hitting the aesthetic preferences of the young customer group.
- Wine bottle-shaped
The bottle-shaped display rack is specially designed for the small wine version, meeting the tasting needs of collectors. The layered structure of the cubic shelves enables small wines from multiple brands to be classified by taste, alcohol content and other dimensions, facilitating customers’ exploratory selection.As a transitional zone connecting the Johnnie Walker and Talisker areas, the visual buffer of the colored walls makes the style switch more natural and avoids the cognitive gap caused by the style deviation for customers.
Central multimedia display column
The multimedia display column in the center of the store has a black brushed metal frame and is embedded with a 1.2m×2m high-definition touch screen. It can continuously play video contents such as the brewing process and tasting guides of various brands of wine. The screen brightness automatically adjusts to the ambient light to ensure clear visibility both during the day and at night. The modular wall cabinet marked “Competition” beside it is made of white matte panels. The shelves can be adjusted to a 5cm position through hidden clips, and it can be adapted to heights from 0.8m to 2m.