Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
This design for HANKERZ, crafted by Benson Display, a professional game store designer and fixtures manufacturer, presents a futuristic e-sports commercial space. The design focuses squarely on the core of gaming culture: speed, technology, and competition. By employing sharp lines, strong color contrasts, and custom displays, Benson Display creates a “gear paradise” that is both professional and exhilarating.
Color Palette
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Primary Color – Black: Black forms the foundation of the space, covering the floors, walls, and main display cabinets. It establishes a high-end base and acts as a perfect canvas, directing the visual focus toward the products and brand elements.
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Accent Color – Orange: Energetic orange defines the space. It flows throughout the area as glowing lines, brand logos, display shelf edging, and text. The stark contrast between orange and black heightens the tech aesthetic and visual impact, directly conveying the passion and excitement of e-sports.
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Highlight Colors – Multicolor & Blue Light: Vibrant product packaging and the eerie blue glow from screens provide small-area highlights that enrich the visual hierarchy. The blue light, in particular, strengthens the “electronic” and “technological” attributes, pulling visitors deeper into the immersive atmosphere.
Key Design Elements
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Spatial Structure & Display: The main display skeleton consists of black multi-tiered shelves and branded counters, showcasing Benson Display’s manufacturing expertise in creating structured, branded environments. Sharp geometric lines define the space, from the glowing orange light strips to the hard-edged contours of the display cabinets, creating a powerful sense of mechanization and futurism.
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Brand Identity: The orange “X” pattern and “HANKERZ” branding repeat throughout the space, appearing boldly on counters, signage, and walls. This strategy reinforces brand recognition and builds a unified visual identity.
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Professional & Experience Facilities: Ergonomically designed, high-back gaming chairs with streamlined shapes radiate a competitive aura. Clear hanging signs like “Gaming” and “Accessories” ensure easy navigation. Meanwhile, strategic spotlights and multiple screens work together to build a commercial environment dedicated to “display” and “experience.”
Overall Atmosphere
The success of the HANKERZ store lies in its balance of professionalism and community spirit. Its clear product zoning and orderly displays position the brand as a reliable “gaming gear expert.” Simultaneously, the visual clash of black and orange, the allure of the gaming chairs, and the dynamic screen images ignite visitors’ passion for e-sports. This design by Benson Display proves it is more than a retail location; it is an ultimate paradise built for gaming enthusiasts to immerse themselves in and discover their ideal gear.