Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
Purple wine shop design
The image high cabinet at the entrance is the core carrier for the display of the store’s brand and wine products. With a deep wood color as the base tone and purple brand light boxes, it closely combines the brand personality with the wine product display. It is not only the forefront of wine shop display but also conveys the professional wine operation positioning of the store through detailed design, allowing customers to perceive the brand’s pursuit of quality as soon as they enter the store.
High cabinet design
It adopts a modular grid structure. Some grids are equipped with transparent glass doors for the display of high-end wines, while the rest are open grids for the display of regular wines. The layout can be flexibly adjusted according to business needs.
Display details: The cabinet surface is equipped with illuminated brand logos and “in vino veritas” slogan light boxes to enhance brand memory; The interior and top are hidden with light strips, which precisely illuminate to highlight the details of the wine and enhance the display’s appeal.
Material: Made of solid wood particle board with matte treatment, it is wear-resistant and easy to clean. The edges are trimmed with metal, which not only enhances the structural stability but also improves the quality with a metallic texture, fitting the industrial style design of the store.
Wine racks by country
To achieve efficient and categorized display of wines from different origins, the store has set up country-specific wine racks for Italy, Portugal, Germany, Greece, etc. With a uniform dark wood-colored layer structure, the wine display is neat and labeled. This zoned design helps customers quickly find the wines from their target regions, improving the efficiency of their selection while also demonstrating the store’s professionalism in category management.
Layout planning: Each wine rack from the production area is an independent unit, arranged in a horizontal array, with uniform height of each layer to ensure that the wine is neatly displayed. Reasonable spacing should be reserved between units to facilitate customers’ passage and the retrieval of wine.
Sign display: Each wine rack unit is equipped with a purple illuminated origin sign on the top. The light is eye-catching and echoes the brand color, allowing customers to quickly identify the sections and reducing information interference during selection.
Display design: The depth and width of the shelves are precisely matched to the shape of the wine bottles. The edges of the shelves are rounded to prevent the wine labels from being scratched. The spacing between the shelves can be fine-tuned according to the height of the bottles to meet the display requirements of wines of different specifications.
Refrigerated wine cabinet
The refrigerated wine cabinet group located in the middle of the store, with black glass doors and metal frames, provides a professional storage environment for wines that require temperature-controlled preservation. It is a key piece of furniture for the store to ensure the quality of the wine. Through precise temperature control and transparent display, it enables customers to directly experience the professionalism of wine storage, thereby enhancing their trust in the quality of the wine in the store.
- Exterior design
Multiple refrigerated cabinets are placed side by side to form a wine cabinet group. The black glass doors are transparent and visible, and the wine inside is clearly displayed. The glass door with a metal frame is simple and elegant, creating a visual contrast with the surrounding wooden furniture and a distinct layering effect.
- Temperature control function
Built-in precise temperature control system, stably maintaining the suitable storage temperature for wine, ensuring that the flavor of the wine is not affected by temperature fluctuations. The temperature control range can be fine-tuned according to the type of wine to meet the storage requirements of different types of wine.
- Structural layout
The internal shelves can adjust the spacing according to the bottle height, flexibly adapting to different specifications of wine. The cabinet has a high space utilization rate. The multi-layer display design maximizes the storage capacity of wine items and is also convenient for staff to replenish and manage.
Cashier desk
Cash register: LED light strips are embedded along the edge of the dark wood-colored countertop to enhance the visual brightness at night. The countertop is divided into the cash register equipment area and the fine wine display area, combining practicality and display functions. During settlement, high-value wines can also be accessed.
Side cabinet: A grid display cabinet on the side of the cashier counter. The grid size is suitable for single bottles of wine or wine set sets. It can display high-profit fine wines and distinctive wine sets. Before customers settle their bills, they are prone to impulse purchases, which can increase the average transaction value.
Countertop display: Small display racks and flat devices are set up on the countertop. The display racks display recommended wines of the season, while the flat devices show details of the wines and tasting notes, enhancing interaction with customers and facilitating purchase decisions.
Furniture in the Appreciation Area
The leisure tasting area of the wine store is equipped with grey fabric booths, round metal side tables and wall display racks, creating a dedicated space for customers to taste wine and socialize. This area is a key layout for the store to extend from “selling wine” to “selling wine culture”. Through comfortable scene design, it enables customers to deeply experience the charm of wine and enhance brand stickiness.
Booth design: Long, grey fabric booths with fully filled backrests and cushions, providing a comfortable sitting experience. The bottom of the booth is left open from the ground, which is convenient for cleaning and enhances the sense of space transparency. Even when multiple people use it, it won’t feel crowded.
Side table configuration: Two round metal side tables with compact tops and heights suitable for booths, making it convenient to place wine glasses and wine lists. The metal material is durable and easy to maintain, echoing the industrial style design of the store. It is not prone to deformation even after long-term use.
Wall display: Small wine racks and decorative racks are set up on the walls of the tasting area. The wine racks display small bottles of sample wine or tasting wine, while the decorative racks place green plants and books on wine culture, creating a relaxed tasting atmosphere, prolonging the time customers stay, and increasing the probability of consumption.
Artistic shape display cabinet
The art-shaped display cabinets on the store walls, such as wine bottle contour cabinets and wine glass contour cabinets, combine the display of wine products with artistic design, breaking the monotony of traditional wine cabinets. They are not only practical display furniture but also the finishing touch of the store’s design sense, creating a wine consumption environment that combines professionalism and artistry for customers.
Light box and advertising display
The light boxes and advertising displays inside the store, including the illuminated letters “WINE” and “SPIRITS”, the “AMATISTA” brand light box and the wall art-shaped light box, are the core carriers of the brand’s visual communication. They play a significant role in attracting customers’ attention, strengthening brand awareness, and guiding category zoning, and are the concrete expression of the store’s brand image.