Design reference: this page is not presented as a completed Benson Display client project. Use the layout and fixture ideas to describe your own requirements; specifications and project scope need separate confirmation.
Background and Challenge
Harman House specializes in premium audio products, including high-tech speakers, home theater systems, and quality headphones. The company aimed to relocate one of its retail locations within Dubai Mall from a larger space to a more compact one. To stand out amidst significant competition in the mall, they sought a distinctive design approach that would resonate with trendy millennials who have a passion for music. The challenge was to effectively showcase their audio collection in a minimalistic manner while creating a memorable experience for audiophiles, all within the constraints of a limited and asymmetrical space.
Concept
Our design centered around music as the primary theme. We envisioned a concept store that fosters a personal connection for audiophiles. Rather than merely displaying products, our approach focused on crafting an immersive environment that allows visitors to engage and fully experience the music they cherish. This philosophy encompassed two spatial dimensions: the physical space and the conceptual space. The physical space utilized technology, color, and geometric shapes to create a striking yet minimalistic and futuristic atmosphere. Meanwhile, the conceptual space aimed to forge an emotional and artistic connection with audiophiles by harmonizing music and art, providing both a visual spectacle and an auditory symphony.
Execution
To address the store’s unique triangular layout, we designed a 3D geometric wall that enhances its futuristic and minimalistic aesthetic. These geometric elements not only improved the acoustics of the space but also served as soundproof barriers, amplifying the music within while shielding the surrounding environment from noise. We extended this geometric motif into our display installations and tailored the lighting to highlight the 3D designs, employing a minimalistic color palette across the ceilings, walls, furnishings, and floor tiles to foster a clutter-free ambiance.
To enhance the overall atmosphere, we integrated technology with a large 4m x 2m LED wall that showcased abstract motion graphics synchronized with the music playing in-store. This artistic feature was complemented by suspended headphones, allowing audiophiles to sample various headphone brands at their leisure. Instead of presenting the entire range of audio products, we focused on a select few core items. By creating a space that prioritizes the engagement and enjoyment of music, we enabled customers to explore products freely, encouraging their curiosity and leading to a natural inclination to learn more about the full array of offerings. For further inquiries, personalized assistance is available through customized iPads.