Wooden Style Minimalist Game Store Design With Displays & Decorations

This set of renderings presents Logitech’s integrated digital experience store, which centers on a “Minimalist Texture + Scenario-Based Experience” concept, designed to meet the display and trial needs for office and consumer-grade digital peripherals.

Based on the layout (approximately 8 meters wide by 8 meters deep), the store’s usable area is about 60-80 square meters. This places it as a small to medium-sized digital peripherals zone within a shopping mall, focused on showcasing lightweight office and consumer products.

 

Zoning and Hardware Configuration

1. Entrance & Brand Image Zone

   • Core Features: A curved entrance framed with wooden paneling, topped with a Logitech brand lightbox. Inside the entrance, a simple wooden display table (featuring the brand logo) holds basic peripherals, quickly communicating the brand identity.

   • Function: Serves as the visual starting point of the space, reinforcing brand recognition.

2. Scenario-Based Experience Zone

   • Office Scenario Area: Configured with light-colored wooden demo tables and white high stools. Tables display office peripherals like keyboards and mice. The backdrop wall incorporates a large screen poster showcasing the “#MYNEWOFFICE” scenario, allowing users to intuitively feel the product’s applicability.

   • Consumer Digital Area: Features curved display counters paired with playful posters (e.g., “The Mouse in Your Pocket”) showcasing portable peripherals. A large screen on the backdrop wall displays lifestyle scenes, highlighting the products’ “lightweight and easy-to-use” attributes.

1. Product Display Cabinets

   • Design: Utilizes built-in display cabinets with a light grey and wood finish combination, arranged in tiers to exhibit peripherals like headsets and webcams. These cabinets are paired with backdrop posters, categorizing products by “Office/Lifestyle” scenarios to clearly communicate product usage.

2. Gaming Peripherals Zone

   • Configuration: Features a black-themed demo station (with “Logitech G” branding) paired with a gaming chair. The station displays gaming peripherals. The backdrop wall uses a tech-inspired blue-and-black screen, emphasizing the professional attributes of the gaming product line.

Design Style: Light, Minimalist Tech Aesthetic

• Core Concept: Revolves around a “Light Wood Tone + Light Grey + Tech Blue” color scheme. It combines clean lines, natural materials, and tech elements to create a spatial atmosphere that is both “Minimalist & Comfortable” and “Tech-Textured,” fitting the positioning of office and consumer digital products.

• Color Palette: The base consists of light wood and light grey, accented with Logitech’s brand blue (in posters, lightboxes). This ensures a warm feel while highlighting brand identity.

• Material Details:

  • Walls: Light grey matte panels + wood decorative panels, balancing simplicity and texture.

  • Flooring: Light grey anti-slip tiles, suitable for high-frequency trial scenarios.

Features

This store design, centered on “Light, Minimalist Scenarios,” accurately matches products to their uses through zoned scenario displays. It creates a comfortable experience via simple materials and efficiently utilizes the compact space to showcase multiple product categories. It not only meets the retail needs for digital peripherals but also lowers the user’s cognitive barrier through “life scenario immersion,” making the products easier to understand.